Something as simple as a pile of clay blocks—brick—has been climbing Google Trends recently, and not just among contractors. A few viral TikTok makeovers, rising DIY spending, and conversations about material shortages have pushed people to search for brick more than usual. If you’re wondering why brick is suddenly in the headlines (and in your neighborhood), this article breaks down the trend, who’s searching, and what to do if you’re planning a brick project.
Why brick is trending right now
Three forces converged recently: social media shows (think rapid before-and-afters), strong home-remodel demand, and renewed focus on durable, low-maintenance exteriors. That combo creates curiosity and urgency. Brick has cachet now: classic, tactile, and photo-ready.
Who’s searching for brick?
Mostly homeowners aged 30–45 and DIY enthusiasts, plus designers and small contractors scouting materials. Their knowledge levels vary from beginner (Pinterest inspiration) to professional (specifying brick types for load-bearing walls). People search to solve real problems: curb appeal, long-term maintenance, and cost predictability.
Emotional drivers behind the searches
Curiosity—those scroll-stopping renovation videos. Pride—wanting a home that looks thoughtfully built. Concern—questions about costs or delays if brick supply gets tight. Excitement about a tangible upgrade that feels timeless.
Timing: why now matters
Renovation budgets are still flowing, and many homeowners are choosing durable upgrades with lasting value. That urgency (plus seasonal remodeling windows) pushes searches now rather than later.
Brick basics: types and common uses
Not all brick is the same. Clay brick, engineered brick, and brick veneer serve different needs. Clay is classic and durable; veneer gives the look without the structure; engineered options can cut cost and weight.
Quick comparison: common brick options
| Type | Best for | Pros | Cons |
|---|---|---|---|
| Clay brick | Structural walls, historic restorations | Durable, low maintenance, classic look | Higher material & labor cost |
| Brick veneer | Exterior facades, aesthetic updates | Faster install, lighter weight | Not load-bearing; requires proper flashing |
| Engineered/Concrete brick | Patios, economical builds | Cost-effective, consistent sizing | Less traditional appearance |
Real-world examples and case studies
Case 1: A 1950s bungalow in Philadelphia swapped vinyl siding for a brick veneer and saw a measurable bump in curb appeal and buyer interest when listed a year later. Case 2: A boutique cafe in Austin used reclaimed clay brick for interior walls; the textured backdrop boosted foot traffic and social shares (free marketing). These small projects show how brick functions as both practical material and storytelling element.
Costs, timelines, and supply notes
Expect wide ranges: simple veneer can be a few thousand dollars; full structural brickwork can be tens of thousands depending on scope. Labor often dominates the budget. Lead times can stretch if you want a specific reclaimed finish or uncommon color—so plan ahead.
For industry context and specifications, the Brick page on Wikipedia provides historical and technical background, while the Brick Industry Association’s site (BIA / GoBrick) is a practical resource for best practices and installation guidelines.
Design tips: how to use brick tastefully
Balance is key. Pair brick with softer materials (wood, matte metal) to avoid a heavy look. Consider mortar color—it’s a subtle decision that changes the visual weight of the brick. For smaller spaces, a single accent wall or fireplace surround can provide the charm without overbuilding.
Popular modern treatments
Whitewashed brick for a lighter, coastal vibe. Dark charcoal brick for an urban, moody aesthetic. Brick laid in herringbone patterns on floors or patios for a design-forward touch.
Maintenance and longevity
Brick is durable and ages well. Occasional tuckpointing (repairing mortar joints) and proper drainage are the main maintenance tasks. Avoid pressure washing too aggressively; it can erode mortar.
Common pitfalls to avoid
Skipping a moisture barrier when installing veneer. Choosing an incorrect brick type for the region’s freeze-thaw cycle. Underestimating labor complexity—mortar work is skilled craft.
Practical takeaways: what you can do today
- Measure your project and get three contractor quotes to compare labor vs. material splits.
- Decide if you need structural brick or veneer for the look; veneer often saves money and time.
- Ask for samples and view them in natural light at the site (color changes by light).
- Plan lead time: order specialty or reclaimed brick early to avoid delays.
- Consult installation guides on trusted sites like GoBrick to verify flashing and drainage details.
FAQ highlights to guide decisions
Is brick more expensive than siding? Generally yes for structural brick, though veneer can be competitive. Is brick energy efficient? Brick has thermal mass benefits but should be combined with proper insulation. Can I DIY a brick backsplash? Small aesthetic projects are doable, but full structural or exterior jobs usually require pros.
What industry watchers are saying
Analysts note that while raw material prices fluctuate, the enduring appeal and low-maintenance profile of brick keep demand steady. For homeowners focused on resale value, brick often signals permanence and quality to buyers.
Next steps if you’re planning a brick project
- Define scope (accent vs. structural).
- Gather inspiration and samples.
- Get at least three written estimates and check references.
- Confirm material lead times and warranty details.
Final thoughts
Brick’s current popularity is a neat mix of nostalgia and practicality. It photographs well, lasts a long time, and can be adapted to modern aesthetics. If you’re weighing options, think long-term: brick often pays back patience with durability and curb appeal that lasts decades.
Frequently Asked Questions
The main types are clay brick (traditional and durable), brick veneer (aesthetic, non-load-bearing), and engineered or concrete brick (cost-effective). Each serves different structural and visual needs.
Yes. Brick is low-maintenance and long-lasting; it can increase curb appeal and hold up better than many siding materials, though upfront costs are typically higher.
Small decorative projects like a backyard firepit or interior backsplash may be DIY-friendly, but exterior or structural brickwork usually requires skilled masons to ensure proper structural integrity and moisture management.